Flukes

Why the Fluke Style Jerk Bait is a Must-Have The secret to the Fluke's success is its versatility. Unlike traditional hard jerk baits, these soft plastics offer a natural feel and silent entry, making them the superior choice for skittish fish in shallow water.

  • The Retrieve: For lethargic fish, use a "dead-stick" or slow-twitch technique to let the bait’s natural profile do the work. When fish are actively feeding on baitfish, a high-speed, erratic retrieve will trigger a violent reaction bite.

  • Rigging Options: While they shine on a weightless EWG hook for a slow, seductive fall, don't be afraid to fish them on a belly-weighted hook to reach deeper structures.

  • Target Zones: Perfect for open water, points, and anywhere baitfish are schooling.

CAN'T FIND THE COLOR YOU WANT?

Build Custom Flukes

Choose your bait profile, create a custom color or flake combination, select your salt level and scent, or send us a color sample to match.

Custom Colors Custom Flake Salt Level Scent Color Matching
BUILD A CUSTOM BAIT Choose your fluke profile in the custom builder.
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