Organizations We Support

At Coda Lures, we believe in more than just making great fishing gear—we believe in giving back to the community that has given so much to us.

Fishing is more than a sport; it’s a way to connect, heal, and inspire. That’s why we proudly support organizations that use fishing and the outdoors to make a real difference in people’s lives.

We partner with groups that provide life-changing experiences for veterans, first responders, children with special needs, and individuals facing serious health challenges.

These organizations harness the power of fishing to create joy, build community, and offer healing—whether through therapeutic outings, mentorship programs, or fundraising efforts for critical causes.

By sponsoring these incredible initiatives, we aim to give back to those who serve, support families in need, and ensure that fishing remains an accessible and meaningful experience for all. Below, you’ll find the organizations we proudly stand behind—each one making an impact through the sport we love.

JMB FISHING FOUNDATION

JMB Fishing Foundation is a 501(c)(3) nonprofit organization committed to creating meaningful experiences by connecting children with terminal illnesses and special needs to veterans, wounded warriors, and outdoor enthusiasts through fishing and hunting adventures. Established in 2018 by Jimmy Bennett, inspired by a poignant encounter with a young girl battling diffuse intrinsic pontine glioma (D.I.P.G.), the foundation aims to offer joy and lasting memories to those facing significant challenges. By facilitating these unique outdoor experiences, JMB Fishing Foundation not only provides respite and happiness to the children but also fosters a supportive community that bridges diverse groups, enriching the lives of all participants. https://jmbfishing.org/

Heroes on the Water (HOW) is a nonprofit organization dedicated to supporting veterans, first responders, and their families through therapeutic kayak fishing experiences. Founded in 2007, HOW provides a stress-free environment where participants can relax, rehabilitate, and reconnect with their communities. Through volunteer-led chapters across the U.S., they offer free outdoor wellness programs designed to promote mental and physical well-being, particularly for those coping with post-traumatic stress, traumatic brain injury, and the daily stresses of service. In collaboration with the Department of Defense and the VA, HOW also tailors therapeutic programs for active-duty military personnel. By including families in their activities, they foster stronger support systems and collective healing. Since its inception, Heroes on the Water has helped thousands find relief and recovery through the restorative power of nature and community. Learn more at heroesonthewater.org.

C.A.S.T. FOR KIDS

The C.A.S.T. for Kids Foundation is a nonprofit organization dedicated to enriching the lives of children with special needs through the sport of fishing. Established in 1991, the foundation organizes annual fishing and boating events across the United States, providing children aged 6 to 18 with special needs an opportunity to experience a quality outdoor recreational activity. These events bring together community volunteers and families, fostering a supportive environment where children can enjoy fishing, often for the first time. The foundation's mission emphasizes not only creating joyful experiences for the children but also supporting their families and strengthening communities through shared outdoor activities. Take a look at this great organization at castforkids.org

PINK FISHING

Pink Fishing is a nonprofit organization dedicated to fighting breast cancer while promoting a love for fishing. Their mission is to raise awareness and funds to support individuals battling the disease through a variety of initiatives, including fundraising events, fishing tournaments, and community outreach. A portion of proceeds from their apparel and gear sales helps provide financial assistance for those undergoing treatment, covering expenses such as medical co-pays and essential care packages. By uniting anglers and outdoor enthusiasts in the fight against breast cancer, Pink Fishing fosters a strong, supportive community that empowers survivors and their families. Their motto, Reeling in the Cure, reflects their commitment to making a difference both on and off the water. Learn more at pinkfishing.com

Fishers of Men National Tournament Trail (FOMNTT) is a nonprofit, nondenominational ministry that uses competitive bass fishing as a platform to introduce anglers and their families to faith. Established in 1998, FOMNTT now hosts over 300 tournaments annually, including the Berkley Classic Series, Fenwick Legacy Series, and RealTree Fishing High School Series. A key feature of their events is the Friday night pre-tournament gatherings, where participants enjoy a meal, door prizes, and an inspirational message, fostering both community and spiritual growth. The organization encourages family participation, strengthening bonds through shared fishing experiences. In recent years, FOMNTT adopted Major League Fishing’s catch-weigh-release format in select series, promoting conservation and real-time scoring excitement. Through its partnerships with organizations like the C.A.S.T. for Kids Foundation, FOMNTT extends its mission beyond competition, supporting families and communities through fishing. Learn more at fomntt.com